Home Camera The All-New LUMIX S9 Full Frame Camera

The All-New LUMIX S9 Full Frame Camera


The smallest and lightest edition of the LUMIX S Series the camera features a stylish compact design in multiple colour variations offering outstanding imaging performance with approx. 24.2MP full-frame sensor.

Panasonic announced the LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series. Available in a choice of colors – Jet Black, Crimson Red, Dark Olive, and Dark Silver – the LUMIX S9 is a stylish companion for content creators on the go.

The approx.24.2-megapixel full-frame CMOS sensor, equivalent to that of the LUMIX S5II, and the latest engine capture content in rich detail with natural tones. In addition, the camera is equipped with PDAF (Phase Detection Auto-Focus), which provides excellent subject tracking, and Active I.S., which significantly reduces blurring from camera shake even when shooting handheld, allowing users to shoot confidently, whatever the situation.

The LUMIX S9 also allows creators to easily enjoy a range of popular, classic, or bespoke color styles in-camera with the popular REAL TIME LUT function via a new dedicated ‘LUT’ button on the camera body.

In addition, the new LUMIX Lab app enables creators to develop their own unique LUT color files on their smartphones. This means users can effortlessly generate original and shareable stills and videos without the need of post-production editing on a computer, expanding the scope of creative possibilities. The speed of transferring data from the camera to the smartphone has also been improved with the new app.

The LUMIX S9 introduces a new recording format; MP4 Lite. Shooting Open Gate in 4:2:0 10 bit in 30p/25p, creators can capture high-quality videos in the optimum format for smartphones, and easily resize aspect ratios to suit social media with the LUMIX Lab app. With this new streamlined editing workflow, content creators can easily shoot and share while on the go.

Panasonic aims to offer a new enjoyable shooting experience to creators with the LUMIX S9, making the journey from capturing to sharing the moment seamless and intuitive. Whether you’re a professional photographer or a social media enthusiast, the LUMIX S9 provides the perfect blend of performance, style, and convenience.

Alongside the LUMIX S9, Panasonic has introduced the LUMIX S 26mm F8 (S-R26) at RM 1,099, an incredibly compact and lightweight full-frame lens. The slim design enhances portability while still keeping its high resolution and outstanding image quality.

With a fixed focal length of 26mm, an F-stop of F8, and manual focus, this new pancake lens is designed for the enjoyment of casual and creative shooting. Perfect for spontaneously capturing fleeting moments, the 26mm delivers unique results compared to the existing line-up of LUMIX S Series wide-angle, fixed focal length lenses.

Besides the Lumix S-R26, Panasonic will also be releasing the new LUMIX S 18-40mm F4.5-6.3 lens to the full frame LUMIX S Series lens line-up soon. A compact and versatile zoom lens ideal for daily use, the upcoming 18-40mm has the closest shooting distance of 0.15m/0.49ft. This lens covers focal lengths from an ultra-wide angle of 18mm to a semi-standard 40mm, allowing for the flexibility to capture expansive landscapes and buildings or portrait shots in a natural perspective. The design of the lenses, perfectly matches the LUMIX S9, creating a cohesive and stylish look for users who value both form and function.

Distributed by Shriro Marketing, the LUMIX S9 is available for pre-order at RM 7,599 for the Body alone, and RM 8,999 which comes with an R2060 Lens. Models pre-ordered via retail from 30 May to 30 June 2024 will be available in the colours Jet Black and Dark Olive, while those pre-ordered from Lazada or Shopee from 6 to 30 June 2024 will be available in Jet Black and Crimson Red. All pre-orders of the LUMIX S9 will come with a free gift of a SmallRig L-Shape Handle, a battery pack, and a 64GB SanDisk Extreme Pro SD Card.

Main Features

1. The first compact design in the LUMIX S Series, combining a small and lightweight body with high-image quality

  • A compact and lightweight body weighing approximately 403g
  • Approx. 24.2-megapixel full-frame CMOS sensor and the latest engine deliver powerful imaging performance.
  • Improved real-time recognition AF with PDAF (Phase Detection Auto-Focus) for more precise subject tracking performance.
  • Industry-leading image stabilization technology with 5-axis Dual I.S.2: 6.5 stops / Body I.S.: 5 stops and Active I.S. compensate for camera shake when shooting while walking. With perspective distortion correction and High mode in the E-Stabilization (Video) function, it is now possible to achieve even more stable footage when shooting on the move. 
  • Equipped with MP4 Lite, a new smartphone-optimized Open Gate video mode
  • Free-angle rear screen for flexible shooting at all angles

2. New LUMIX Lab app for effortless connection

  • Enables users to easily create original LUT files and transfer them from a smartphone to the camera, allowing them to enjoy their own preferred color expressions. Moreover, it is possible to apply other creator’s LUT available in the app. 
  • Allows high-speed transfer of photos and videos from the camera to a smartphone.
  • Quick and easy editing of MP4 Lite video files optimized for social media sharing

3. REAL TIME LUT for a wider range of creative expression

  • Fully customizable LUT color files can be loaded in-camera for creative shooting
  • Dedicated LUT button on the camera body for direct access to LUT settings
  • Added opacity control and grain effect to further enhance creativity
  • Up to 2 LUT files can be applied at the same time

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Editor, Photographer, Video Director & Producer and avid Traveller. The media industry has been my playground for a long time and is getting more exciting by the days.