Panasonic has introduced the new LUMIX GH7 – the latest flagship model of the Micro Four Thirds mirrorless LUMIX G Series.

The LUMIX GH7 delivers outstanding video performance, wide dynamic range with a newly developed 25.2MP BSI CMOS sensor, and improved AF performance with PDAF (Phase Detection Auto-Focus). To support the efficient workflow required in professional production environments, it is now newly equipped with Apple ProRes RAW internal recording and the World’s first 32-bit float recording, which eliminates the need to adjust sound recording levels during shooting.
With the rapid increase in demand for video content in recent years, the number of small teams of video creators is increasing along with the demand for further improvement in the quality of mirrorless cameras with excellent video performance and portability. Since its release in 2009, our LUMIX GH series has developed a strong reputation among creators and video production teams, as a model renowned for its shooting performance, innovative features, and reliability.

The LUMIX GH7 is a next-generation mirrorless camera that meets the needs of creators, whatever their creative field may be.
Main Features
High performance, fast response, and excellent mobility
- 25.2MP BSI CMOS sensor with high resolution and fast response, along with 13+ stop dynamic range boost with rich gradation
- Adopting PDAF for high-speed, high-precision AF performance, and newly added real-time auto-focus recognition AF for airplane and train
- Improved image stabilization technology, including perspective distortion correction for videos and High mode in Active I.S. to enable powerful compensation when shooting on the move

Enhanced video quality and optimized workflows from shooting to post-production
- Internal recording of 5.7K 30p ProRes 422 HQ and ProRes RAW HQ.
- World’s first 32-bit float recording, eliminating the need to adjust audio recording levels during shooting when using the new XLR microphone adaptr, DMW-XLR2 (sold separately).
- Allows users to load original LUT files and apply new color looks directly to videos and photos with REAL TIME LUT.
- Enables proxy recording for workflow efficiency and supports native Camera to Cloud integration with Adobe’s Frame.io enabling images and videos to be automatically uploaded, backed up, shared, and worked on jointly via the cloud.
- Open Gate recording to enable flexible framing for any social media platform or client needs.

Reliable in the video production field
- Unlimited video recording made possible with efficient heat dissipation processing and the integration of a cooling fan.
- Convenient tilt-free angle monitor that does not interfere with HDMI or USB cables when tilted
- Able to withstand harsh environments with dust, splash resistance, and freeze-resistance down to -10 degrees Celsius/14 degrees Fahrenheit.

Panasonic has also announced a new Software Upgrade Key DMW-SFU3A (sold separately) on the LUMIX GH7. With this upgrade, ARRI LogC3 is enabled, and seamless color matching with ARRI’s digital cinema cameras can be achieved. The image processing of the ARRI LogC3 curve on LUMIX GH7 has been certified by ARRI for the implementation of this function. The options for Log recording, which provides rich color information and wide dynamic range, have been expanded to include ARRI LogC3 in addition to the conventional V-Log, further improving LUMIX’s workflow compatibility.
Video production using a wide variety of ARRI Looks
Video data shot with LUMIX GH7 in ARRI LogC3 can easily be converted to your favorite look. The ARRI Look Library contains 87 high-quality ARRI Looks to choose from, and in the ARRI Look Library simulator available online, you can easily check the ARRI Look File that best fits your shooting style and scenario. It is also possible to store the LUT package for 709 conversion (ARRI Look Library LogC3 to Rec709 3D-LUTs) in the LUT Library of the LUMIX GH7 and combine it with the REAL TIME LUT function to capture videos with ARRI LUTs straight out of the camera.
Production workflow compatible with a variety of viewing devices
Using the ARRI Look Library (log-to-log), you can color-grade videos recorded with ARRI LogC3 and apply the desired ARRI Look within the log space. Additionally, by using the LUT package (ARRI_LogC3_v1-2_LUT_Package) you can convert the color space of various display devices, allowing you to output the ARRI Look according to the desired color space in SDR and HDR.

Video production combined with ARRI digital cinema cameras
Shooting in ARRI LogC3 on the LUMIX GH7 is a perfect solution for situations that require added flexibility, such as mounting on a gimbal or drone. The LUMIX GH7 can easily match colors in shooting situations where cinema cameras, such as the ARRI ALEXA Mini, are used as the main camera. Furthermore, when DMW-SFU3A is installed, ARRI LogC3 in the LUMIX GH7 employs a curve that conforms to the standard sensitivity of ISO 800 of the ARRI camera. As the gamma curve does not change depending on the ISO sensitivity, users can use the same editing workflow no matter which ISO they shoot at. It also enables recording at ISO Auto, which is unique to mirrorless cameras.
In addition, ARRI LogC3 recording can also be used on the LUMIX GH6 in the same way as the LUMIX GH7 by using the Software Upgrade Key DMW-SFU3A, with the exemption of the REAL TIME LUT function which is not available on this model.
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