Home Camera Fujifilm X-T50 and a new XF Lens Launched

Fujifilm X-T50 and a new XF Lens Launched


The X-T50 is a compact and lightweight body with approx. 40.2-megapixel sensor and the latest image processing engine. It comes equipt with a Film Simulation dial to enjoy a wide variety of color tones

FUJIFILM Malaysia (Managing Director: Kensuke Aragane) announces the FUJIFILM X-T50 mirrorless digital camera (“X-T50”), the latest model in the X series that delivers outstanding image quality with unique color reproduction technology in a compact, lightweight body. It will be released in the middle of June 2024. The pre-order period is between 16th May to 16th June and interested customers will be entitled to a pre-order promotion; With the purchase of an X-T50 body for RM7,998, X-T50/XC15-45mm kit for RM8,498 or X-T50/XF16-50mm kit for RM9,998, customers are entitled to redeem free-gifts worth RM2,952 in total.

Aragane shared, “The X-T50 is a compact and lightweight body weighing approximately 438g, and features the back-illuminated 40.2-megapixel “X-Trans™ CMOS 5 HR” sensor, the high-speed image processing engine “X-Processor 5*2, and a 5-axis, up to 7.0-stop*3 in-body image stabilization function. It is a versatile model that achieves high image quality, high performance, and high mobility.

Combined with the new standard zoom lens “FUJINON XF16-50mmF2.8-4.8 R LM WR” announced today, it can be used for still image shooting in all situations,” “In addition, for the first time, the Film Simulation dial is incorporated on the top plate allowing a user to easily switch between “Film Simulations”, a key feature unique to the company that enables a wide variety of color tones. The X-T50 also incorporates a new round shaped design that achieves both high holding performance and compact size,” he added.

The X-T50 is a digital camera that combines the ease of shooting with a compact and lightweight body and a Film Simulation dial, and outstanding features that deliver exceptional image quality, providing the joy of photography even more.

Product Features

(1) High image quality and performance achieved by high-performance sensor and high- speed image processing engine

The fifth generation of the X series is equipped with the back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor. The latest image processing algorithm delivers high resolution while maintaining a high signal-to-noise ratio.

The improved pixel structure allows more light to be captured efficiently, ISO 125 is adopted as the normal sensitivity, which was previously used as the extended sensitivity for cameras. In addition, the electronic shutter can be set to a shutter speed of 1/180000 sec. at the fastest, achieving highly precise control of exposure time. Shooting with a large aperture lens at a wide open aperture can be performed in a wide range of scenes.

Equipped with an AI-based subject detection AF developed using deep learning technology. The camera now can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones. In addition, the camera is equipped with an AF prediction algorithm that is more advanced than that of previous models. This enables more comfortable shooting of a wide range of subjects, including fast-moving cars and animals.

There are a total of 20 “Film Simulation” modes available for X-T5o including “REALA ACE,” which combines faithful color reproduction and crisp tonal gradations. You can enjoy a wide variety of color expressions as if you were selecting a photographic film according to the subject or scene. The high pixel count of approximately 40.2 megapixels is utilized by the digital teleconverter function. Images can be magnified 1.4x and 2x.

(2) Enhanced functions to further expand the shooting range

The camera is also equipped with a 5-axis in-body image stabilization function with a maximum of 7.0 stops. While maintaining the mobility that has been a feature of previous models, it enables comfortable hand-held shooting even in dark scenes such as night scenes, greatly expanding the shooting field.

6.2K/30P video recording is possible. Tracking AF function during video recording is also available for high-quality video recording. The camera can shoot in AUTO mode, which detects the scene and automatically selects the optimal shooting settings, simply by operating the AUTO mode switching lever on the top surface of the body. The camera automatically detects the subject and tracks it while keeping it in focus, making it easier to capture high-quality still images and movies.

(3) Sophisticated product design with the ultimate in functional beauty

The round-shaped body design is newly adopted. The new grip shape fits comfortably in the hand while maintaining a compact size, resulting in high hold performance. All new “Film Simulation dial” is incorporated on the top plate. This allows users to switch between Film Simulation modes with intuitive operation according to the subject or scene, allowing to enjoy different color tones in both still and moving images at ease.

A pop-up flash integrated with the viewfinder is mounted on the top plate. It automatically controls the amount of light and shows its power in dark scenes and backlit portraits. The new model features a 1.84 million-dot, tiltable rear LCD monitor. In addition, the shape of the grip and the layout of the buttons on the back of the camera have been fine-tuned to allow for more comfortable shooting of both still and moving images.

For more information regarding Fujifilm X-T50, please visit here.

FUJINON Lens XF16-50mmF2.8-4.8 R LM WR

The XF16-50mmF2.8-4.8 R LM WR is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It combines high-resolution performance compatible with a 40.2 million pixels X-Trans CMOS 5 HR sensor throughout the entire zoom range and the lightest weight of approximately 240g among XF lenses for a zoom lens.

Furthermore, it offers high-speed and high-precision autofocus, magnification of 0.3x at the telephoto end (equivalent to magnification of 0.45x in 35mm format), and a weather-resistant and -10°C low-temperature resistant structure, allowing for versatile use in a wide range of scenes.

The XF16-50mmF2.8-4.8 R LM WR is capable of covering a versatile focal length range, making it suitable for a wide range of applications, from wide-angle landscape and architectural photography on trips, to portrait photography utilizing the mid-telephoto. In addition to its high-resolution performance, it also has a close-up capability equivalent to half macro photography in 35mm format, making it effective for photographing food, crafts, plants, and various everyday scenes.

It can be constantly attached to the camera, serving as a single lens that fulfills the roles of multiple lenses. Alongside the release of the XF16-50mmF2.8-4.8 R LM WR, our company plans to introduce lens kits with the FUJIFILM X-T50, FUJIFILM X-T5, and FUJIFILM X-S20, which have in-body image stabilization to maximize the lens’s performance.

Product Features

1. Covers a versatile shooting range and enables high-quality photography

Adopting a lens configuration of 9 groups and 11 elements, including 3 aspherical lenses and 3 ED lenses, it suppresses chromatic aberration and maintains high-resolution performance throughout the zoom range. Covers a versatile focal length range, from a wide-angle 16mm (equivalent to 24mm in 35mm format) that excels in landscape photography and group photos, to a mid-telephoto 50mm (equivalent to 76mm in 35mm format) that is ideal for portrait photography.

Achieves a maximum shooting magnification of 0.3x at the telephoto end (equivalent to a maximum magnification of 0.45x in 35mm format). It allows you to get as close as 24cm in minimum focusing distance throughout the zoom range and as close as 15cm from the front of the lens to the subject.

2. Reduces the burden of long-time shooting regardless of the scene with its lightweight design.

By optimizing the placement of the lens, it achieves a weight of approximately 240g, making it the lightest zoom lens in the XF lens lineup while maintaining high resolution. The lightweight design allows for easy portability and significantly improves the convenience of this versatile standard zoom lens. The constant length design, where the lens does not extend during zooming, provides a more comfortable zoom operation for your enjoyment.

3. Fast and accurate Auto Focus

Adopting the inner focus method, which drives a compact and lightweight group of focus lenses with a linear motor. In addition, the high-speed and high-precision autofocus system achieved through the miniaturization of the focus lens group ensures that you capture the decisive moments within approximately 0.015 seconds.

4. Practical use with weather-resistant structure

It adopts a weather-resistant and low-temperature (-10°C) structure with sealing applied to 13 areas of the lens barrel. You can use it with peace of mind in a wide range of shooting situations, from shooting in environments with light rain or dust to capturing landscapes in snowy fields or by the seaside.

For more information regarding FUJINON Lens XF16-50mmF2.8-4.8 R LM WR, please visit here.

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Editor, Photographer, Video Director & Producer and avid Traveller. The media industry has been my playground for a long time and is getting more exciting by the days.